Founder, The Story Forge Collective | Fractional CMO | Brand Whisperer | Growth Stirrer

A full-stack marketer with 20+ years of brand-building, team-scaling, growth-hacking, and story-spinning across some seriously diverse domains. Think loyalty programs, fintech, mobility, logistics, SaaS, staffing, D2C, and more.

I’ve grown brands inside boardrooms, helped brands find their voice, given a brand backbone, and told powerful stories for leading brand I have worked with.

Post-2024, I ditched the corporate ladder for the creative jungle and now work as a Fractional CMO and marketing consultant for gutsy startups and scaling businesses in B2B and D2C space. Basically, if there’s a brand that needs shaping or a GTM strategy that needs slaying; I’m in.

Now, with The Story Forge Collective, I’ve built the kind of marketing outfit I always wished existed - lean, loud, and led by pros who know what they’re doing.

Need strategy with soul? A launch plan with bite? Or a brand voice that actually sounds human? Let’s make some marketing magic.

Tap me on the shoulder (digitally, of course)

Wait, what is a Fractional CMO, you ask?

Big on Strategy. Light on Payroll.

Think of me as a part-time CMO with full-time brains.

You get the brand vision, growth strategy, team mentorship, and marketing firepower — without the full-time commitment (or cost). Perfect for startups who need senior marketing leadership but aren’t ready for a full-deck hire just yet.

Whether you’re building your brand from scratch, planning a big launch, or trying to make sense of your 17 open marketing tabs — I jump in, steer the ship, and get things moving.

All of the expertise. Some of the time. None of the fluff.
Basically, your marketing Swiss Army knife — minus the boring bits.

We help you:

  • Set up your marketing org from scratch

  • Build a high-performing internal + freelance team

  • Create your brand & GTM roadmap

  • Plug into leadership-level strategic thinking

Ideal for:

  • Startups scaling fast

  • SMEs looking to get serious about brand and marketing

  • Founders who need marketing clarity and execution support

  • Businesses in transition or rebranding mode

Enter the Fractional CMO plan by TSFC.

Brands Worked With

No drama, just serious marketing love stories.

Shadowfax logo with an orange arrow shape and the text "shadowfax" in orange and "We Deliver" in black.
Logo for Lithium with a stylized molecule icon and the slogan "Tomorrow's Transportation. Today."
Wizely logo with stylized blue, yellow, and dark blue paper airplane icons
The logo of
The Reliance Retail logo featuring a stylized flame above the word 'Reliance' in bold red letters, with 'RETAIL' in smaller blue text and an underlined blue line.

Get in touch

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.